The best Side of Johnnie Walker Blue Label Ultra

This can be a globally allocated launch produced from exceptional stocks, together with whisky from ghost distilleries which might be no more in operation. Under 888 bottles have been produced throughout the world.

Diageo is a worldwide leader in beverage alcohol with An excellent collection of brand names throughout spirits and beer categories.

Diageo’s experimented with sustainable packaging in advance of—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle is definitely the idea of your spear for glass—especially for organizations wishing to market in Europe.

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Worldwide Design Director at Diageo, Jeremy Lindley who led the design challenge, stated, “Johnnie Walker Blue Label Ultra was born outside of an ideation session checking out the way forward for luxurious. With other classes going in the direction of lightweight – for instance eyewear and large-effectiveness biking – we questioned whether or not luxury spirits could comply with accommodate. “We took our eyesight to a team of pro glassmakers and all over a five calendar year examination-and-discover system slowly and gradually identified how to make stylish, lightweight glass.

The reveal of Johnnie Walker Blue Label Ultra alerts the brand name’s determination to innovation, with hopes that the ground-breaking design could inspire the greater deluxe, light-weight, and lower-carbon whisky bottles of tomorrow.

The end result is definitely an marketplace-initial that, in addition to acquiring exquisite magnificence, showcases what luxury, lighter-body weight, lower-carbon bottles of the future could seem like. As Section of the Diageo Spirit of Development motion system, Johnnie Walker aims to decrease the excess weight of glass Utilized in its packaging; an ambition that is aimed toward cutting down the quantity of carbon emissions related to packaging.three Even though the technologies just isn't nevertheless available to start bottles of this excess weight at scale, forever, the awareness Johnnie Walker has garnered is presently getting applied to lightweighting projects through the Diageo portfolio.

Johnnie Walker Blue Label Ultra would be the manufacturer’s lightest 70cl Scotch whisky glass bottle up to now and also to the most beneficial from the model’s understanding and exploration, the world’s lightest 70cl Scotch whisky glass bottle2 . click here The design normally takes Daring strides and dares to experiment with a recognised paradigm of luxury.  

Liquid Light-weight enveloped guests within a mesmerizing interplay of sunshine and shadow, with going light-weight passing through glass forms and projecting sophisticated patterns onto white walls.

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Diageo has said that the “Formerly claimed ‘lightest bodyweight scotch whisky bottle’ was introduced by a UK retailer and weighed all over 298 grams.” 

With much less than 888 bottles introduced globally, Every bottle is separately numbered and presented in a very luxury collector’s scenario.

Aroma: Deep waves of dried fruits, antique oak, and subtle smoke with whispers of darkish chocolate and florals

The reveal of Johnnie Walker Blue Label Ultra signals the manufacturer’s determination to innovation, with hopes that the bottom-breaking layout could inspire the more luxurious, lightweight, and low-carbon whisky bottles of tomorrow. 

This is the just one-off bottle for now illustrating the artwork from the possible, as a style and design experiment and redefining lightweight as luxury. We're going to proceed to use these learnings across the wider Diageo array.

That activity fell to Diageo’s world design director Jeremy Lindley. Power and safety have been Lindley’s priorities, but operate necessary to observe variety. Just after Understanding that the By natural means strongest condition for glass is the teardrop—The form it The natural way assumes when liquid—Lindley and his staff built a teardrop with square sides, in the nod for the vintage Johnnie Walker silhouette.

Since the time of its founder, John Walker, people who blend its whiskies have pursued flavour and high quality earlier mentioned all else.